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Top 10 trending Fashion and Apparel websites in 2020

Top 10 trending Fashion and Apparel websites in 2020

  • Post category:Trending

Fashion and apparel brands face tough competition online. From large brands to smaller brands, fashion ecommerce sites are all struggling for shoppers’ attention. As trends indicate, new consumer needs, new markets and technologies present opportunities but also risks. However, the future ahead will be a time of awakening- a time for looking at opportunities, not just challenges. Fashion and apparel websites have to wake up not only to the harsher economic environment, but also to changing fashion system and consumer preferences.  We assume that 2020 will be shaped by shifts in consumers’ choices linked to social causes, technology, macro-economic events and trust issues.

To websites in the US

Last update: September 1, 2020
Website Category Change Traffic
1nike.comFashion and Apparel > Shopping 6.8%
> 50M
2macys.comFashion and Apparel > Shopping 3.9%
> 50M
3adidas.comFashion and Apparel > Shopping 1.2%
> 10M
4gap.comFashion and Apparel > Shopping 0.1%
> 10M
5nordstrom.comFashion and Apparel > Shopping 3.3%
> 10M
6footlocker.comFashion and Apparel > Shopping 7.7%
> 10M
7jcpenney.comFashion and Apparel > Shopping 1.2%
> 10M
8stockx.comFashion and Apparel > Shopping 11.1%
> 10M
9harpersbazaar.comFashion and Apparel > News and Media 4.3%
> 10M
10zappos.comFashion and Apparel > Shopping 0.4%
> 10M

 To enter the market, new entrants must position themselves in a small niche.  The starters need to be where there is healthy competition, and where there are potential target customers. Look for brands online, offline, or talk to boutique holders. You can even read online content that you can find related to your idea. Start noticing, start connecting the dots, and observe the things you have read, heard or seen in the shops. All that information should be enough to give you a very rich picture of the direction you should be heading to with your brand and idea.

Top websites in France

Last update: September 1, 2020
Website Category Change Traffic
1laredoute.frFashion and Apparel > Shopping 1.3%
> 10M
2zalando.frFashion and Apparel > Shopping 1.3%
> 10M
3nike.comFashion and Apparel > Shopping 0.9%
> 10M
4vinted.frFashion and Apparel > Shopping 1.1%
> 1M
5asos.comFashion and Apparel > Shopping 5.5%
> 1M
6hm.comFashion and Apparel > Shopping 4.5%
> 1M
7kiabi.comFashion and Apparel > Shopping 2.8%
> 1M
8zara.comFashion and Apparel > Shopping 1.6%
> 1M
9galerieslafayette.comFashion and Apparel > Shopping 1.2%
> 1M
10go-sport.comFashion and Apparel > Shopping 0.9%
> 1M

Creating a new niche market is possible, but it is just like taking a gamble instead of a well-planned business idea. A better niche strategy means to simply enter into an established market, offering what people are already buying. This approach is not only easier, but it’s also a lot more money-making. It’s better to keep your focus on one segment or product. Do that well, and develop from there. But creating your own niche is the only way to stand out. Once you have decided your niche, it is then time to work on your business plan.

Top websites in Spain

Last update: September 1, 2020
Website Category Change Traffic
1zara.comFashion and Apparel > Shopping 3%
> 1M
2nike.comFashion and Apparel > Shopping 7.2%
> 1M
3zalando.esFashion and Apparel > Shopping 3.7%
> 1M
4hm.comFashion and Apparel > Shopping 4.4%
> 1M
5mango.comFashion and Apparel > Shopping 2.1%
> 1M
6adidas.esFashion and Apparel > Shopping 4.4%
> 1M
7stradivarius.comFashion and Apparel > Shopping 0.2%
> 1M
8bershka.comBusiness and service > Fashion and Apparel 0.8%
> 1M
9pullandbear.comFashion and Apparel > Shopping 17.1%
> 1M
10asos.comFashion and Apparel > Shopping 4.6%
> 1M

Top websites in Germany

Last update: September 1, 2020
Website Category Change Traffic
1zalando.deFashion and Apparel > Shopping 1%
> 10M
2nike.comFashion and Apparel > Shopping 5.2%
> 10M
3ladenzeile.deFashion and Apparel 7.1%
> 1M
4hm.comFashion and Apparel > Shopping 0.4%
> 1M
5aboutyou.deFashion and Apparel 0.2%
> 1M
6bonprix.deFashion and Apparel > Shopping 2.3%
> 1M
7galeria.deFashion and Apparel > Shopping 0.7%
> 1M
8asos.comFashion and Apparel > Shopping 1.1%
> 1M
9peek-cloppenburg.deBusiness and service > Fashion and Apparel 0.1%
> 1M
10deichmann.comFashion and Apparel > Shopping 13.5%
> 1M

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